Helena Pozníčková Hejzlarová

Founder, head trainer, leader of obedience courses and individual lessons

My name is Helena and working with animals has been part of my life since my volunteer years in shelters. What began as a desire to help abandoned animals gradually turned into a deep passion for communication between people and their dogs. This journey eventually led me to leave my career in marketing and decide to become a professional dog trainer.

Working with animals is incredibly fulfilling – it not only gives me the opportunity to understand the behavior and needs of dogs, but also naturally develop the ability to communicate with people. I am convinced that the relationship between a dog and its owner is based on mutual respect, understanding, and empathy. Whether it is a dog or a human, these values are key for me, and that is why in every lesson I focus not only on the animal, but also on how to improve mutual communication between the dog and its owner.

Dog training is not just about methods and techniques; it is also about working on oneself and on the behavior patterns that often influence us. Being a good trainer means also being a good observer, listening, having patience, and knowing when to “pause” and think about how to approach the situation differently. This approach shapes me not only as a professional, but also as a person.

The goal is not only to help improve a dog’s behavior, but above all to deepen mutual understanding. Every interaction with a dog can be an opportunity for growth and enrichment for both sides. This path leads to creating a harmonious relationship full of mutual respect and love.

Specialization

• Dog training and education
• Project management
• Development of educational programs
• Training and lecturing
• Organizing competitions
• Event management

Education

• Certificate for Professional Qualification in Cynology Trainer (Instructor)
• Lecturer in Continuing Education
• VŠFS – Master’s Degree in Marketing Communication
• Tutor – Retraining Course in Andragogy

Work Experience

Co-Founder
Hodný pes
July 2022 – present (2 years 4 months)

• Dog training
• Project management
• Training and lecturing

Co-Founder
ISCA – Association for Inter-species Communication
February 2020 – present (4 years 9 months)

• Project management
• Creation of educational programs
• Lecturing

Head of Dog Sports Club Cynological Association of the Dog Puller Sport z.s.
July 2016 – present (8 years 4 months)

• Organizing competitions
• Training and event management

Dog Trainer
Helena – dog upbringing and training
August 2013 – July 2022 (9 years)

• Dog upbringing and training

Editor and Social Media Manager
Psí kusy Magazine (Pro volný čas Publishing House)
June 2016 – October 2020 (4 years 5 months)

• Writing articles on dog upbringing and training
• Social media management

Marketing Manager
Psí Naděje Endowment Fund
September 2014 – September 2016 (2 years 1 month)

Marketing Manager
Esthé, a.s.
January 2010 – September 2014 (4 years 9 months)

Publications

• Pozníčková Hejzlarová, Helena, (2016). Hersenwerk for Dogs. Prague: Plot Publishing House
• Pozníčková Hejzlarová, Helena, (2021). Hersenwerk in Nature. Prague: Plot Publishing House